Conference Website: http://univ-km.dz/MBWA2020/ Scope and Goal The International Conference on Managing Business through Web Analytics (ICMBWA 2020) will provide an excellent international forum for sharing knowledge and results in theory, methodology and applications of Web Analytics and its role in the formulation and the orientation of the businesses' strategies. The aim of the conference is to provide a platform for researchers and practitioners from both academia and industry to meet and share their works in the field. Authors are solicited to contribute to the conference by submitting articles that illustrate research results, projects, surveying works and industrial experiences that describe significant advances in the areas of Web Analytics. areas of Web Analytics. Topics of Interest The overall aim of this international conference is to collect state-of-the-art research findings on the latest development, up-to-date issues, and challenges in the field of Web Analytics for business. Proposed papers should be original, unpublished, and novel in-depth research that makes significant methodological or application contributions. Potential topics of interest are expanded below but the sub-topics list is not exhaustive. Papers may address one or more of the listed sub-topics, although authors should not feel limited by them. Unlisted but related sub-topics are also acceptable, provided they fit in one of the following main topics: Web data: Integration, Cleaning, Analysis, Visualization, and Security - Ethical Issues in the Analysis of Web Data - Important approaches to web measurement - Information Diffusion on the Web - Visualization of Web Data - Web Analytics features, benefits, and limitations - Security, Privacy, Access Control, Sharing, and Trust of Web data Business Value Creation from Web analytics - Economic Aspects of the Intelligent Web - Behavioral Analytics and personalization - The challenges for Web Analytics applications in the business context - Key Performance Indicators (KPIs), page Tags and Cookies in Web Analytics - Advances in search engine optimization and email marketing analytics - Web Analytics process based on experiences businesses' best practices. Web Analytics Activities and Dynamics - Web traffic, data collection and Log Data analysis - Recommendation Algorithms and Recommender Systems - Predictive Analytics over Web Datasets - Customer relationship management analytics (CRM Analytics) - Web analytics tools (Google Analytics, Google Tag Manager, etc.) - Security in Web-based Electronic Commerce (e-cash, Auctions, Cryptocurrencies, etc.) Social Network Analysis and Graph Algorithms - Social Media metrics in Business, Finance, Transportation, Retailing, Telecomm - Applications of Graph Mining in Economics - Social Mining, Social Search, and Social Recommendation Systems - Web Text Forms and Social Media Mining - Social Reputation and Trust Management - Sentiment Analysis and Opinion Mining Web Analytics, Big Data and the Internet of Things - Web analytics in the big data era: Analysis and Modeling of Web Data - Normalization, Clustering, Classification, and Summarization of Web Text - Machine Learning and Data Science for the Web Analytics - Internet Economics, Monetization, and Online Markets - Web of Things and big data: Applications and Practical Deployments in Industrial, Transportation, Building Automation, Urban Infrastructure, and Health Domains Paper Submission Authors are invited to submit papers through the Submission System https://easychair.org/conferences/?conf=icmbwa2020 by August 15, 2020. Submissions must be original and should not have been published previously or be under consideration for publication while being evaluated for this conference.

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